KEY CITY MERCH

NYC ADIDAS FLAGSHIP SHIRTS

I created graphics for the adidas 5th Avenue store reopening and remodel. The graphic offering drew inspiration from New York City's subversive skateboard culture. I repurposed the layout aesthetic of newspaper ads to give it a local, IYKYK feel. This concept was so successful that it remains in the shirt offering today. I created local offerings for both the New York and Los Angeles flagship stores.