POKEMON x ADIDAS NEO

Finding and catching different varieties of Pokémon is the heart of the original video game. Using this aspect, I drafted a direction based on their version of hide and seek. The characters interact with the product and ”hide” in relation to the branding. The collection included characters hidden behind the brand’s stripes, hidden on footwear, hiding in interior pockets, or sprinkled with small embroidery details. The product range has head-to-toe looks for both men and women. The primary color theory plays in harmony with the individual Pokémon colors. The product set a sell-through record that was second only to Yeezy in China.