POKEMON x ADIDAS NEO

Finding and catching different varieties of Pokemon is the heart of the original video game. Using this aspect I drafted a direction based on their version of hide and seek. The characters interact with the product and ”hide” in relation to the branding. The collection included characters hidden behind the brand’s stripes, hidden on footwear, hiding in interior pockets, or sprinkled with small embroidery details. The product range has head to toe looks for both men and women. The primary color theory plays in harmony with the individual Pokemon colors. The product set a sell through record that was second only to Yeezy in China.

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Ceramics by Felt+Fat